Program

The Parmigiano Reggiano Consortium has launched a three-year integrated campaign co-funded by the European Union to promote the excellence of Parmigiano Reggiano and its Protected Designation Origin (PDO) status to the UK market. Continuing efforts to educate UK trade and consumer audiences on Parmigiano Reggiano, the campaign aims to inspire both professional chefs and home cooks on new ways to enjoy this incredibly versatile cheese. With over 4,091,144 wheels of Parmigiano Reggiano produced yearly, the campaign aims to enhance UK consumers’ knowledge of what makes Parmigiano Reggiano the cheese of choice for so many.